THE N.K.U BRAND STORY

N.K.U was established in 1928, beginning as a small mechanical workshop specializing in the production of bolts, nuts, and precision metal components, serving repair shops and mechanical manufacturers during the early development of the automotive industry.

From the very beginning, N.K.U chose a different path:
to focus on precision, durability, and long-term reliability, rather than rapid expansion or mass-market visibility.

A TURNING POINT IN 1972 – FOCUS ON AUTOMOTIVE PARTS

In 1972, as the automotive industry entered a period of strong global growth, N.K.U officially expanded into the manufacturing of automotive parts, with a particular focus on suspension and steering systems—components that directly affect vehicle safety, ride comfort, and driving performance.

Alongside its own product development, N.K.U continued to provide technical manufacturing and precision machining services for automotive assemblers and industrial partners, maintaining consistent engineering standards across all production lines.

THREE GENERATIONS – ONE UNCHANGED PHILOSOPHY

Over three generations, N.K.U has continuously refined:

• Manufacturing technology

• Material selection and engineering standards

• Quality control systems

Yet its core philosophy has remained unchanged:

No compromise on quality. No pursuit of short-term market gains.

GLOBAL MANUFACTURING FOOTPRINT – SINCE 2010

By 2010, in order to meet increasingly stringent technical requirements and to optimize its global supply chain, N.K.U established a network of contract manufacturing factory in multiple countries, including:

• 🇯🇵 Japan

• 🇹🇭 Thailand

• 🇨🇳 China

• 🇹🇷 Turkey

All factory operate under unified technical specifications and quality control processes, ensuring consistent precision, durability, and performance, regardless of manufacturing location.

A DISTINCT DEVELOPMENT STRATEGY

Unlike mass-market brands, N.K.U does not pursue widespread retail expansion. Instead, the company adopts a selective approach:

• Partnering with professionals who value engineering integrity

• Prioritizing real-world performance over aggressive branding

• Building trust through long-term product reliability

This strategy has allowed N.K.U to maintain a quiet but solid reputation among professional users and long-term partners.

N.K.U – VALUE BUILT OVER TIME

Today, N.K.U continues its role as a manufacturer and contract producer of suspension and steering components, with a long-term vision focused on Asia and international markets.

N.K.U believes:
A truly enduring brand does not need to be loud—
it only needs to be reliable enough to be trusted across generations.